1. Protecting Access & Preventing Overreach

IPHA actively advocates against regulatory measures that threaten consumer access to traditional plant-based remedies. By engaging with lawmakers, public health agencies, and global policymakers, the organization works to ensure that regulations are informed by scientific evidence—not fear-mongering—so adults can make their own informed choices .

2. Science-Driven Education

At the heart of IPHA’s work is the promotion of rigorous, evidence-based science around plant and herbal products. Their educational outreach includes:

• Public awareness programs on plant safety and dosing

• Dissemination of research on efficacy and risk profiles

• Efforts to establish transparent, science-grounded public policy

3. Supporting Research & Quality Guidelines

Establishing and funding high-quality studies is a core priority. IPHA aligns with sustainability and quality benchmarks—like those in the Herbal Alliance Guidelines—to support responsible herbal medicine practices that respect environmental, cultural, and economic factors